Government Relief Less Likely To Reach Latino Businesses

Government Relief Less Likely To Reach Latino Businesses

Victor Landa April 23, 2020

Latino communities may face a generational setback in growing wealth, as the pandemic-driven downturn exacerbates an already present gap in funding for their small businesses. Juan Rios sits among the […]

Trump’s Latino approval on the rise? Not so fast

Victor Landa January 24, 2019

With an odd echo of Sally Field’s “You like me!” speech at the Oscars, Donald Trump on Tuesday touted findings from a poll that he viewed as showing a surge of approval from Latinos. […]

Declining white population is spawning fears, bias

Victor Landa July 23, 2018

Over the last three decades, demographers have told us that there would come a day when the declining white population would become less than half of the U.S. population. The […]

Will The Latino Vote Tip Elections THIS Year?

Victor Landa May 29, 2018

In more than 20 years of Hispanic marketing, I’ve heard this line over and over: The Latino vote could tip the elections this year. It’s true the Latino vote has […]

How One Woman Is Fighting To Get More Latino Movie Roles

Victor Landa May 9, 2018

When casting director Carla Hool moved to Los Angeles from Mexico City in 2011, she found stereotypical Latino movie roles written without much depth: “The gardener, the immigrant who crossed the […]

We sang in Spanish, fell in love with ‘Coco’ — Latino culture trumped hate in 2017

Victor Landa December 13, 2017

If you’re a Latino in America — or Latinx, the gender-neutral the younger generation prefers — the national landscape felt particularly brutal this year, the stinging divisive words of President […]

MLB Is More Latin American Than Ever, So Why Is There Only One Latino Manager?

Victor Landa October 23, 2017

With the MLB playoffs nearing the climax of the World Series, here are some disheartening facts: these playoffs mark the 4th year since a Latino manager appeared in the postseason;that was […]