Will The Latino Vote Tip Elections THIS Year?

Two takeaways from this commentary: one, I like the sarcasm in the capitalized "THIS" on the headline, and two, the question of the Latino vote seems to rest on the shoulders of Latino millennials, who went to the polls at one-third the number that registered to vote.

In more than 20 years of Hispanic marketing, I’ve heard this line over and over: The Latino vote could tip the elections this year. It’s true the Latino vote has helped tremendously for both Democrats and Republicans as Latinos swayed the elections of George W. Bush both as Texas governor and then president in his race against Democrat Al Gore. They were even a force for Hilary Clinton, who secured over 60% of the Latino vote.

However, according to the University of Southern California’s Program for Environmental and Regional Equity, young Latinos are not showing up to vote. The USC study says that just 43% of Latinos 18-29 registered to vote and, of those who registered, only one-third actually voted in 2016.

The study also states that Latino Millennials’ turnout in 2016 was less than African-Americans and Anglos of the same cohort, who voted at 48% and 44%, respectively.

READ MORE

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read

Appalachia has a booming Hispanic business and population — and its growing food scene is making an impact

Victor Landa August 1, 2018

From strip malls to historic downtown landmarks, buildings across Appalachia today are telling stories of a changing region. Former nail salons, once-stately banks and empty storefronts are beginning fresh chapters […]

US officials must now say “illegal aliens,” not “undocumented immigrants”

Victor Landa July 27, 2018

The US Department of Justice wants US attorneys offices to stop referring to undocumented immigrants, the term that media and immigrant advocates have increasingly used to refer to people who […]

Audiences are shrinking for Hispanic- and black-oriented U.S. news media

Victor Landa August 1, 2018

In a fact sheet released this week, Pew looks at how “news media made by and for the two largest racial/ethnic minority groups in the United States — blacks and Hispanics” […]

Declining white population is spawning fears, bias

Victor Landa July 23, 2018

Over the last three decades, demographers have told us that there would come a day when the declining white population would become less than half of the U.S. population. The […]

Today’s Latino News Headlines – August 7, 2018

Victor Landa August 7, 2018

Black Man Who Filmed Latino Workers Striking Is Fired from His Job, Regrets Nothing – The Root Remeber this guy with the running commentary from yesterday’s headlines? He recorded a group of Latino […]

Today’s Latino News Headlines – July 27, 2018

Victor Landa July 27, 2018

Census Bureau Stops Plans For 2020 Census Advisory Committee – NPR According to the letter provided by Arturo Vargas, executive director of the National Association of Latino Elected and Appointed […]

Today’s Latino News Headlines – 8/27/18

Victor Landa August 27, 2018

Today’s Latino news headlines, curated for the NewsTaco community: Irony: I saw this movie this past weekend and the plot is archetypal telenovela. It’s like a Selena song. ‘Crazy Rich” […]

Latino millennials least likely to identify as heterosexual, survey finds

Victor Landa July 24, 2018

Latino millennials are the least likely millennials to identify as heterosexual, according to the GenForward Survey project at the University of Chicago. The organization’s recent report, “Millennial Attitudes on LGBT Issues: Race, […]