News Taco To Go: Racism, Valedictorians, Voters & New Mexico

News Taco To Go: Racism, Valedictorians, Voters & New Mexico

Mary Mata June 30, 2011

Anti-Immigrant Bill Fails In Texas Pennsylvania Town Sees First Latino Valedictorian Why Does Jose Become Joe But Not The Other Way Around To Mobilize 12 Million Latinos Register 15 Million […]

Why Does “José” Become “Joe,” But Not The Other Way Around?

Mary Mata June 29, 2011

Recently I was picking up my dry cleaning when the attendant asked me for my name. “Sara Calderón,” I told her, trying to shorten my name a bit to make […]

The Top 5 Instances Of “Ay!”

Mary Mata June 28, 2011

Recently I was having a conversation with my friend Tova and I began to tell her about the power of the non-verbal “ay.” She did not believe me entirely, so […]

Descuento Libre, A Deal Service Especially For Latinos

Mary Mata

Descuento Libre is a new daily deals site that is totally and wholly focused on Latino customers. The service launched last fall in Mexico City, and has since launched in […]

Young Latinos Want To Consume Bilingual Content

Mary Mata June 24, 2011

A new study found that Latino youth, meaning ages 14-34, like consuming content in bilingual, bicultural ways. “The Maximo Report” was sponsored by the network Tr3s, Motivo Insights, LLC and the […]

Floating On The Border

Mary Mata June 20, 2011

By Belinda Acosta My father was born in Xilitla, a speck near another speck in San Luis Potosi, Mexico. To hear him talk, Xilitla is heaven on earth. The women […]

Socialist Dreams And Beauty Queens: Arriving In Venezuela

Mary Mata June 16, 2011

[Editor’s Note: The following is an excerpt from “Socialist Dreams and Beauty Queens: A Couch Surfer’s Memoir of Venezuela” by Jamie Maslin from Skyhorse Publishing.] Caracas, Venezuela — Dawn had […]

Lots Of Latinos Don’t Have Spanish Surnames (Like Me)

Mary Mata June 15, 2011

So you’re probably wondering, how does the surname “Calderón” not count as a Spanish surname? Well, it does. But my other last name, Schuessler, certainly doesn’t. I’ve been thinking recently, […]

Hometown Exile: Saying Goodbye To Visiting Mexico

Mary Mata June 6, 2011

By Beatriz Terrazas IN 2008, WHEN I VISITED MY MOTHER IN EL PASO, she pouted like a toddler who has been told a lie and said: “Usted me dijo que íbamos […]

Learning To Live Life En El Subjuntivo

Mary Mata June 2, 2011

My first encounter with el subjuntivo — that’s subjunctive, that crazy verb mood that causes Spanish students everywhere to tense up — was curious, confusing and somewhat embarrassing. Because we’ve all […]