News Taco To Go: Medicaid, Child Labor, Border Fence Y Más

News Taco To Go: Medicaid, Child Labor, Border Fence Y Más

Mary Mata July 22, 2011

GOP Cuts To Medicaid Would Devastate Latino Families, Kids How To Become A Latino Marketing Dynamo 5 Reasons To Reconsider Child Labor Arizona Border Fence Too Tragic To Be Serious […]

Latinos Help Drive The Growth Of Mobile Advertising

Mary Mata June 10, 2011

A report from comScore found that mobile display advertisers have more than doubled in the past two years, given that this trend is largely driven by the adoption of smartphones, […]

Anti-Gay, GOP-Funded Group Pushing Anti-Abortion To Latinos

Mary Mata June 9, 2011

You might have heard of this group, Latino Partnership for Conservative Principles, which is pushing the anti-abortion message to Latinos with billboards in Los Angeles. What are these people selling and […]

Coors’ Message To Puerto Ricans: You’re All Drunks

Mary Mata June 2, 2011

You may or may not have heard of this campaign yet, but for the annual Puerto Rican Day Parade, sponsor MillerCoors decided to run ads saying “Emborícuate.” Now, if you […]

25 Million Latinas Attract Attention Of Big Brands

Mary Mata May 16, 2011

There are 25 million Latinas in the U.S. and companies like Kmart have taken notice. In a new campaign called Latina Smart, Kmart recruited five Latina bloggers to write about […]

Facebook: The Biggest News Organization Of All Time

Mary Mata May 9, 2011

Facebook is the largest news organization to have ever existed, this according to a story in the Harvard Business Review. We’ve written consistently that Latinos are big on Facebook (2.7 […]

Half Of Companies Ignore Latinos In Social Media Campaigns

Mary Mata May 4, 2011

Only 45% of companies surveyed in a recent poll say they have social media marketing specifically targeted at Latinos. The TeleNoticias-LatinoWire Hispanic Social Media Survey found that while 92% of companies […]

UFC Zeroes In On Latino Fans, Launches UFCLatino.com

Mary Mata April 27, 2011

Last month we told you it was coming and now it’s here: the Ultimate Fighting Championship (UFC) organization has officially launched its Latino marketing outreach arm, UFCLatino.com. The site features […]

2.7 Million U.S. Facebook Users Speak Spanish

Mary Mata April 25, 2011

There are about 2.7 million Facebook users in the U.S. who have listed Spanish as one of their languages, this according to the company’s own add tool. About a year […]

Lakers Host Noche Latina, Beat Suns

Mary Mata March 23, 2011

[Editor’s Note: This post was written by LA-based writer Robert Lopez.] The NBA hosted yet another successful Noche Latina last night. Latinos filled the Staples Center to capacity as the […]