UFC Zeroes In On Latino Fans, Launches UFCLatino.com
UFC Zeroes In On Latino Fans, Launches UFCLatino.com
Last month we told you it was coming and now it’s here: the Ultimate Fighting Championship (UFC) organization has officially launched its Latino marketing outreach arm, UFCLatino.com. The site features […]
Faith Healers Still a Big Part of Latino Health Care
We joke among ourselves about getting a barrida or limpia to bring balance to a rash of bad luck or having a curandera do quick work to heal what ails […]
How To Market To Latinos With Social Media
An interesting study from NM Incite took a look at what and who is influencing Latinos in the social media sphere. The study found that, in some cases, Latinos are […]
Defending America’s Housing Dream
by Janet Murguia Homeownership is the cornerstone of the American Dream, and like all Americans, Latinos work toward that dream and a stable financial future. In recent years, however, problems […]
Percentage of Latinos in Major League Baseball Lowest Since 1999
Albert Pujols (José Alberto Pujols Alcántara) is considered by many baseball fans and analysts to be sitting at the exclusive top of the heap of Major League Baseball, and Mariano Rivera is still one […]
Tennessee Needs Bilingual Latino Professionals
Professional Latino/a? Bilingual? Looking for a job? You may want to try Tennessee. The Latino population in that state grew by 134 percent, to 290,000. And while that may not […]
The State of Latino Workers in the US
I love bullet points. They get to the issues quickly and easily – which is exactly what we need while gulping our no-fat soy, double-veggie shot whatevers. I put these […]
Report: the Undocumented pay Billions in Taxes
So lets put another myth to rest, the one that says that undocumented workers don’t pay taxes. First of all, lets agree that we understand the superficial error in the […]
News Taco To Go: Oil, México Violence, Tax Day, Airfares And Tornadoes
Today is tax day! Airfares will probably rise about 15% this year because of rising fuel prices, making the average fare about $390. Tornadoes that hit several states over the […]
The New Market Definition for “Hispanic”
What kind of Latino/a are you? If you’re like me your answer should be: What are the choices? Or better yet: Who’s asking? Within the community we’ve always known there were different […]