Latino Kids More Likely To Die In Car Crashes

A new campaign aims to help save Latino children, who tend to die more often during car crashes. The Buckle Up For Life, or Abróchate a la Vida campaign is funded in part by Toyota and was created by medical trauma specialists at Cincinnati Children’s Hospital Medical Center to help Latino families become more educated on vehicle safety. A press release notes:

The program is designed to educate Hispanic families on the importance of keeping their families safe while driving.

“We were seeing a disproportionate number of Hispanic children coming into the hospital with severe crash-related injuries and we knew we had to do something about it,” said Dr. Rebeccah L. Brown, Associate Director, Trauma Services at Cincinnati Children’s.

Given Toyota’s recent problems with safety issues, getting behind this campaign makes a lot of sense, but what makes even more sense is for them to jump on the “let’s make money off Latinos” bandwagon. If we think back to what we’ve seen here on News Taco when it comes to brands targeting Latino consumers, the $1 trillion-plus market:

Follow Sara Inés Calderón on Twitter @SaraChicaD

[Photo By dylancantwell]

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