Latino Marketing Is Social Media Marketing

Latino Marketing Is Social Media Marketing

Mary Mata January 7, 2011

The key to a Latino consumer’s heart is through social media marketing, according to a new book, in part because this type of marketing allows for a more collectivistic approach that […]

Latinos Love Location-Based Services

Mary Mata December 2, 2010

The Pew Research Center’s Internet & American Life recently published a study that found that only 4% of U.S. mobile users utilize location-based services like Gowalla and Foursquare. However, Latinos […]

Govt Facebook Spying For Citizenship Fraud

Mary Mata November 30, 2010

The U.S. government has been encouraging its employees to spy on people, particularly those who may be dealing with the U.S. Citizenship and Immigration Service, via social networks like Facebook. […]

Don’t Get Your Diabetes Info From Facebook

Mary Mata November 4, 2010

For all our diabetes-laden friends out there, a word of caution:  Don’t trust everything you read on Facebook. A recent study shows that the vast majority of information to be […]

50% Latin American Businesses Go Social (Networks)

Mary Mata October 19, 2010

Just about half of businesses in Latin America use social media networks as part of their marketing strategies, according to the “2010 Latin America Social Media Study” by Burson-Marsteller. This […]