How The U.S. Hispanic Market Is Changing This Year

There can be no doubt that America is becoming multicultural and that the Hispanic market is a significant part of this change.

If one thing is clear as we start 2019, it’s that America is changing. According to a Claritas report (registration required), in the United States today, there are 131 million multicultural Americans, making up 37.5% of the U.S. population, with Hispanics accounting for the largest portion at 19.6%. Minority groups now represent the majority of the population in more than 400 U.S. counties. There can be no doubt that America is becoming multicultural and that Hispanics are a significant part of this change. Although some brands are starting to face the facts, there is a still a long way to go before advertisers understand the U.S. Hispanic market and unlock its potential.

What’s Changed

From the enormous success of Black Panther and Crazy Rich Asians to the rising popularity of Hispanic celebrities like Cardi B, America has changed a lot in the past year. We’ve seen advancement in film representation, a resurgence in cultural and political movements, and the continued popularity and application of technology like smart homes and streaming media. And 2019 will be no different, with these changes impacting not only the people living in the U.S. but also brands across industries that will have to evolve with the changing American landscape.

According to 2017 estimates from the Census Bureau, there are over 58.9 million Hispanics living in the United States, and by 2030, U.S. Hispanics are expected to reach more than 72 million. More than that, this growth doesn’t just mean more Hispanics, it also means a transformation of the Hispanic market.

Hispanic consumers today are not the same as Hispanic consumers from years back.

READ MORE

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read

Why the Latino sleeping giant will never awaken. And why that’s a good thing.

Victor Landa December 10, 2018

Somewhere deep in the bowels of Donald Trump’s political salt mines (This, of course, is pure conjecture. I don’t know that Trump has political salt mines or if they have […]

Denver Public Schools threatened to report striking teachers to immigration

Victor Landa January 25, 2019

DENVER — Denver Public Schools apologized Thursday for telling teachers working on immigration visas that they would be reported to immigration officials if they went on strike. The letter to […]

NBC calls Tom Brokaw’s assimilation comments ‘inaccurate and inappropriate’

Victor Landa January 29, 2019

New York (CNN Business) – NBC News, facing mounting backlash stemming from former “NBC Nightly News” anchor Tom Brokaw‘s comments that Hispanics should “work harder at assimilation” into American culture, distanced […]

In Julián Castro’s presidential bid, Latinos see one of their own, defying stereotypes

Victor Landa January 28, 2019

SAN ANTONIO — Musician Juan Tejeda sees something very familiar in Democratic presidential candidate Julián Castro. “He is very indigenous and Chicano,” said Tejeda, a conjuntoaccordionist who has roots in the […]

Kushner floats deal of permanent protections for 1.8 million dreamers, LULAC chief says

Victor Landa January 25, 2019

WASHINGTON – Top White House adviser Jared Kushner told members of Latino advocacy organizations on Thursday that President Donald Trump was willing to give 1.8 million Dreamers permanent protections from deportation […]

Trump citizenship question on 2020 census blocked by court

Victor Landa January 15, 2019

A federal judge Tuesday blocked the Trump administration’s plan to put a citizenship question on the 2020 census, which will help determine U.S. elections, congressional seats and federal funding decisions […]

NewsTaco Rundown – January 25, 2019

Victor Landa January 25, 2019

Lawsuits Allege ‘Grave Harm’ To Immigrant Children In Detention – CNN The Trump administration’s treatment of more than 10,000 immigrant children held in custody at shelters across the nation is […]

Judges Say Trump’s Government Shutdown Broke Immigration System for Years

Victor Landa January 30, 2019

President Donald Trump may be over, (for now), but immigration judges and attorneys worry that the record government shutdown ’s disastrous effects on the immigration court system will last for years. […]