Audiences are shrinking for Hispanic- and black-oriented U.S. news media

"News media made by and for the two largest racial/ethnic minority groups in the United States - black and Hispanic - is shrinking."

In a fact sheet released this week, Pew looks at how “news media made by and for the two largest racial/ethnic minority groups in the United States — blacks and Hispanics” is performing and finds that, as with news media in general, audiences are shrinking. This is true at the Spanish-language TV networks Univision and Telemundo, at three daily Hispanic newspapers, and at three of the five black-oriented newspapers Pew looked at. (You might want to read Pew’s data in combination with another story published this week: “New publisher of Philly’s Scoop USA keeps a black-owned newspaper going with faith and own funds.“)

Pew notes that it can be tricky to get standardized audience data for the black press, so it’s working with a few key indicators:

The black press trade association (National Newspaper Publishers Association) currently lists around 170 members on its website, but few of these papers have regularly audited circulation figures, making it difficult to acquire audience figures for the sector as a whole. There are, however, 10 black-oriented newspapers — most of which are weekly or semiweekly — with recent audited circulation data that can serve as indicators. Among the five of these with paid circulation, circulation fell for two, remained flat for one, and rose substantially for the final two — though those increases do not make up for the loss in circulation for those outlets over the past decade. The remaining newspapers with audited circulation data, which are primarily free distribution, experienced more year-over-year circulation stability, with all changing by 5 percent or less from 2016 to 2017.

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read

Hispanic Texans on pace to become largest population group in state by 2022

Victor Landa June 6, 2019

For many years, the prospect that Hispanic Texans would become the state’s largest population group has been a question of “when” and not “if.” With growth among the Hispanic population […]

Census citizenship question began as GOP plan to hurt Democrats, documents show

Victor Landa June 3, 2019

Newly revealed documents appeared to confirm Thursday what many critics had long suspected — that the Trump administration’s drive to add a citizenship question to the 2020 census began as […]

Latino leaders sound alarms over mobilizing Latino voters in 2020

Victor Landa June 11, 2019

Democratic presidential candidates are squandering a critical early opportunity to mobilize Latino voters ahead of 2020, potentially easing Donald Trump’s path to reelection, according to leading Latino political operatives in battleground […]

Running while brown: How Julián Castro is navigating white presidential politics

Victor Landa June 25, 2019

EAST LOS ANGELES — By the time his plane touched down in California at the end of a whirlwind week, Julián Castro had set an early political benchmark in the […]

Advocates wonder: Where’s the outreach from Democratic presidential candidates to Latino voters?

Victor Landa

MIAMI — There is outrage over Trump administration policies that have torn migrant families apart and left some children locked up. There is pervasive fear of immigration raids. And there […]

LatinX Voters Will be a Core 2020 Voting Bloc. Are Democrats Paying Enough Attention?

Victor Landa August 1, 2019

DEMOCRATS RUNNING FOR president are awakening to the reality that Latinx voters, poised to become the largest nonwhite eligible voting bloc in 2020, are crucial to their chances of winning the […]

Segregation of Latino Students From White Peers Increased Over a Generation, Study Finds

Victor Landa

In 1998, the average Latino student in elementary school attended a school where 40 percent of her classmates were white. But by 2015, the average young Latino student was attending a school […]

Castro stands up for issues that matter to Latinos

Victor Landa

Wednesday night’s Democratic debate is the last call for what Vox termed the “mega-debate.” By September, the standards to qualify for the big stage will be significantly higher, so tonight was […]