This little girl’s video is a perfect example of how to motivate Latino millennials to vote

*Have you seen this video? It’s a re-purposed production of the original Bomba Estéreo “Soy Yo” video. The original has had more than 7 million views, this one (click on the screenshot above to watch it) hopes to feed off that popularity with a get-out-the-vote message. VL

By Ana Campoy, Quartz (5.5 minute read)

For insight on how to reach an elusive but potentially decisive voting block—Latino millennials—Democrats and Republicans might want to watch this video of a spunky 11-year-old.

Made by liberal PAC People for the American Way, the video offers a primer on speaking to Latinos born in or after 1981. Absent are any charro-clad ranchera legends, or references to conservative social values. Instead, the video features a bespectacled Sarai Gonzalez corralling a neighborhood of voters to the tune of “Soy Yo” (“That’s Me”) by Colombian band Bomba Estéreo. The video’s Spanglish title is “Be You y Vota.”

Hispanics currently make up around 12% of the country’s electorate, and nearly half of them are millennials, according to the Pew Research Center. That’s close to 12 million eligible voters who could make or break a candidate in the increasingly tight presidential election—if they vote. READ MORE