Why Young Latino Voters Are More Important Than Ever
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A new PSA from Voto Latino is urging Latino voters to help deliver the vote this November.
The PSA, titled “Ganas” (Spanish for “desire” or “drive”), was directed by Ricardo de Montreuil, and features cast members of Hulu’s hit show “East Los High,” as well as Noel Gugliemi of the “Fast and the Furious” franchise. Gugliemi plays the role of a math teacher who is determined to convince his students that their vote matters and that apathy is unacceptable.
“For our community, not voting is not an option,”said Gugliemi in a statement released by Voto Latino. “There are 12 million young Latinos eligible to vote in 2016, and we need them all to participate. [’Ganas’] targets young Latinos who have the most at stake in this election and we need them to participate in record number.”
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“Ganas,” which is intended to spotlight the power of the Latino electorate, addresses several issues that impact Latinos in the U.S., including xenophobia, student debt and the gender pay gap. It also serves as a reminder of why civics must be taught in school.
[Screenshot courtesy of Voto Latino]
