U.S. Latinos spend 10% more on back-to-school shopping than other groups
*Latinos spend 10% more on school supplies than others. Why do you think that is? We care more? We have more kids? Or is it something else? VL
By Fox News Latino (2.5 minute read)
It’s that time again. Kids across the country are either back in school or sulking because their summer vacation is almost over. Parents are secretly (or vocally) are cheering.
For Hispanic families, back-to-school means spending big-time – over 10 percent more than non-Hispanic families. And they’ve likely checked all the necessary items off their list months ago, according to a new study.
The global marketing giant, Mintel, surveyed Latino families’ shopping habits and found that 47 percent of Hispanics plan to spend more money on back-to-school shopping vs. 35 percent of the rest of the population.
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Hispanic moms also overwhelmingly shop with friends or family – 72 percent vs. 52 percent for non-Hispanics.
[Photo by EvelynGiggles/Flickr]
