The ‘monolithic Latino voting bloc’ myth is cracking

*There are indeed many of us trying to change the image and narrative of Latinos in the U.S. And yes, the message needs to be spread as much outside as within the Latino community. Thanks to Esther for the mention. VL


washington post newws service and syndicateBy Esther J. Cepeda, Washington Post Writers Group (3.5 minute read)

CHICAGO — I would like to personally thank Charlie Rose, the wonky, late-night talk show host, for saying these words on broadcast TV last week: “13 million Hispanics are expected to vote in the 2016 presidential election, but as we saw in Tuesday’s primaries, they won’t all say the same thing. Lumping Latinos into one monolithic voting bloc is one of the many myths perpetuated about them.”

Amen and hallelujah.

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Rose gave that stereotype-busting introduction to a segment about the Latino Donor Collaborative, a nonprofit that is working to get an accurate portrayal of Latinos out into a media that tends to lump all Hispanics together.

It’s important that Rose made the simple declaration at the outset instead of letting one of his guests — an esteemed lineup of Sol Trujillo, the collaborative’s founder and chairman; Aida Alvarez, the chair of the Latino Community Foundation of San Francisco; and Henry Cisneros, the 10th secretary of housing and urban development — say it.

Actually, Trujillo, Alvarez and Cisneros have been trying to eradicate the myth of the monolithic Latino voting bloc for years . . . READ MORE



[Screenshot courtesy of Bloomberg News]

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