McDonald’s eats its words after tamales Facebook ad sparks backlash in Mexico

*There comes a point where blatant disregard for a culture can’t be written off as a “mistake.”  There are many Latino ad professionals who could have seen the problem with the ad. I don’t see an excuse. VL

By Gustavo Arellano, OC Weekly

As if McDonald’s bad news can’t get any worse–from plummeting sales to lame ad campaigns to their creepy newish mascot to everything–now comes this: they just apologized to Mexico and Mexicans everywhere for insulting the tamale, that most essential of Mexican meals.

The above ad was placed earlier this week, telling people that tamales are a “thing of the past” and for Mexicans to try the McBurrito, which is another wrapped meal. And, of course, Mexicans went nuts.

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