White House targets immigration rollout at Latino viewers

*Things to keep in mind as you read this: Immigration is an issue of national importance, it’s not just a “Latino” issue. Not all Latinos watch Univision. Latinos are just as interested in the economy, the environment, education and health as they are in immigration, more so in recent polling. This is not a magic bullet nor is tonight’s Presidential address a watershed moment in Latino politics. It’s the beginning of a process, and Latinos will be paying close attention knowing full-well that it’s temporary, not reform, and that the rhetoric to follow will speak volumes of what pundits and politicians think about U.S. Latinos. VL

By Jennifer Epstein, Politico

President Barack Obama’s announcement of executive action on immigration won’t air on the four major broadcast TV networks, but it will reach the audience the White House cares most about: Hispanics.

Univision is delaying its live telecast of the Latin Grammys to give airtime to Obama at 8 p.m. EST, meaning that millions of viewers tuning in to catch the start of the 15th annual airing of the award show will instead hear from the president on one of the most important issues for Latinos in the United States.

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