Mattel launches its latest Mexican Barbie

*A mariachi Barbie. Just in time for Hispanic Heritage Month. Granted, Mattel is an equal opportunity stereotyper. They’ll dress Barbie in any and all kitschy national and cultural costumes, even extend their stereotype to occupations and pastimes. But that doesn’t make it right. Also, what’s the “National Day of Mexico?” Since when is that a thing? VL

By Margot Peppers and Matha Cliff, Dilay Mail

Last year Mattel came under fire for its outdated representation of Mexican culture with its launch of Mexico Barbie who wore bright pink traditional dress and had a Chihuahua tucked under her arm.

However this doesn’t appear to have deterred the toy giant who has now launched their latest doll in traditional mariachi dress complete with wide brimmed sombrero and embellished suit.

According to the General Manager of Mattel Mexico, Ana Paula Martinez de Alba.The launch of the Mexican Barbie comes a month prior to the celebration of the national day of Mexico (15 September).

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