Millions of Americans changed their racial or ethnic identity from one census to the next

*Fascinating. This takes the Latino/Hispanic identity conversation to a  different level. How can marketers/politicos/social scientists attempt to define a community that changes its self-definition from decade to decade? Add to that the Census’ idea to change the race/ethnicity options yet again for 2020 … they keep making square pegs to fit a slew of round holes. VL

By D’Vera Cohn, Pew research Center

Millions of Americans counted in the 2000 census changed their race or Hispanic-origin categories when they filled out their 2010 census forms, according to new research presented at the annual Population Association of America meeting last week. Hispanics, Americans of mixed race, American Indians and Pacific Islanders were among those most likely to check different boxes from one census to the next.

The researchers, who included university and government population scientists, analyzed census forms for 168 million Americans, and found that more than 10 million of them checked different race or Hispanic-origin boxes in the 2010 census than they had in the 2000 count. Smaller-scale studies have shown that people sometimes change the way they describe their race or Hispanic identity, but the new research is the first to use data from the census of all Americans to look at how these selections may vary on a wide scale.

Click HERE to read the full report.

[Photo courtesy U.S. Census]