Latino Potential: Entrepreneurs Aren’t Necessarily Born

By Steve Moya, NewsTaco

While we’ve all known the unique person with an enterprising attitude and vision at a young age, and an ability to build, create and make money, that person is rare. Yet, we need more of those people whether they start early or later.

“Disciplined Entrepreneurship” a book by Bill Aulet makes a strong push for supporting budding entrepreneurs. He points to a prestigious university where 20% of the graduating students expressed the desire to move directly into entrepreneurial roles.  He notes that traditional paths no longer offer the security they once seemed to guarantee and startups promise young people independence and control and the possibility of making good money.

The author readily admits that teaching entrepreneurship is difficult. Unlike the sciences there are few definite answers that make decision-making simple. Yet, to succeed everyone needs strong execution skills and those can be taught.

Great Potential Implications: Entrepreneurs and Small business are critically important to the U.S. economy. The same is true for Latino communities. We should encourage entrepreneurship and support the organizations and individuals who teach and mentor those entering this space.

This article was first published in Great Potential: Latinos in a Changing America.

Steve Moya has a combination of entrepreneurial, consultancy and corporate experience in marketing, communications, strategy development, and public/governmental affairs with companies and entities that include Univision, the Los Angeles City Council, Moya, Villanueva and Associates and Manning, Selvage and Lee. Prior to moving into consulting he was Senior-Vice President and Chief Marketing officer for Humana, Inc. a Fortune 100 health benefits company where he was responsible for marketing, corporate communications and actively involved in corporate strategy development.

The challenge for Latinos is how to enhance their education levels and skills in order to be relevant in the information economy and meet the needs of the modern workplace at a time when federal, state, and local budgets are strained, if not declining. This book explains why an aging America needs Latinos. While it looks in-depth at the economic forces we’re facing, it focuses on strategies Latino families and communities throughout the nation can adopt to build a better future for themselves and the nation.

Interested? Click HERE to purchase Great Potential: Latinos in a Changing America.