A New Tax Might Cost Mexicoke Its Signature Sugar

By Matt Phillips and Roberto A. Ferdman, The Atlantic

Mexico’s new soft drink tax could push the nation’s Coca-Cola makers away from the cane sugar that’s made “Mexicoke” a cult hit in the U.S.

Executives from the second-largest bottler of Coca-Cola in Latin America suggested that a shift away from cane sugar might be in the cards as a result of the steep sales tax on soda Mexico’s congress approved on Thursday (Oct. 31). American Coke enthusiasts claim the Mexican version tastes better than what they get in the US, which some say is because Mexican Coca-Cola is made with cane sugar rather than high-fructose corn syrup.

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