Hispanics are creating a new baby boom in the United States

By Chiqui Cartagena, CNN

When minorities in general make up almost half of all millennials — with Hispanics accounting for nearly 25% of them and growing at the fastest pace — this is an opportunity you can no longer ignore. How can you have a millennial strategy without asking yourself “What about Hispanics?”

You simply can’t afford to leave out one quarter of your target simply because you don’t know how to talk to them. If you do, chances are your competition will figure it out and you will lose in the long term.

Hispanics are creating a new baby boom in the United States.

Think of it this way: Every 30 seconds, two non-Hispanics reach retirement age and one Latino turns 18. Like the baby boomers before us, the Latino baby boom will affect every aspect of American life over the next 50 years. Do you want to be the one missing out on this opportunity? I think not.

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