Latino Celebrity Marketing: Does Digital Make a Difference?

By Giovanni Rodriguez, ClickZ

A recent blog post in Forbes might help marketers grasp one of the most enduring principles of digital and social technology: while some things never change, what changes around the edges is what’s most interesting.

The blog post, “The World’s Most Powerful Latino Celebrities,” has a catchy but somewhat misleading headline: it’s a look at the emerging power of Latino celebrities, but the list (at the end of the article) is no more than a list of the eight Latino celebrities who appear in the recent Forbes Celebrity 100 List. Nothing against Forbes (I am a regular contributor), but a list from a list should force you to ask questions.

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