Beer makers, don’t exploit Latinos

By Esther Cepeda, Washington Post Writers Group

In matters of Latino unity, the prevailing stereotype is that Mexicans, South Americans and Puerto Ricans don’t get along.

But if ever there was a reason for all Latinos to come together behind their Puerto Rican brothers and sisters, it was to support their outrage against MillerCoors for using a semblance of that commonwealth’s flag to hawk beer at the upcoming New York City Puerto Rican Day Parade.

To encourage Latinos to drink more is not only indefensible but, from a corporate social responsibility perspective, was simply appalling.

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