Disney Withdraws Effort To Trademark ‘Dia De Los Muertos’

By Mónica Ortiz Uribe, Fronteras

The Walt Disney Company told Fronteras Desk it will withdraw trademark applications related to the Day of the Dead holiday. Disney made the decision late Tuesday after an avalanche of social media backlash.

The story went viral Tuesday morning: Disney files to trademark the phrase “Día de los Muertos.” That’s the Spanish name for the annual Mexican tradition of honoring deceased family members and friends.

The trademark request was related to an upcoming Disney-Pixar film inspired by the holiday.

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