A Very White GOP Leadership Plans Minority Outreach

By McKay Coppins, BuzzFeed

As the Republican Party gears up to launch a concerted, well-funded outreach effort aimed at attracting elusive minority voters, it’s not just battling dismal poll numbers and tough demographic trends — it’s working to overcome its own overwhelming whiteness.

There is not a single racial minority among the 20 most senior officials who run the Republican National Committee, National Republican Congressional Committee, and National Republican Senatorial Committee — the three wings of the GOP apparatus charged with promoting candidates and winning elections. And a range of former Republican staffers told BuzzFeed that this lack of diversity has paralyzed the party’s ability to connect with minority communities.

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