God Made a Farmer Ad – Fixed!

cuentameBy Luis Moreno, Cuéntame

During the Super Bowl, Dodge Ram had an ad on farmers that was a bit on the Lilly White side. We thought it didn’t present a realistic portrayal of the contemporary U.S farming industry.

We put our fix on it.

god_made_a_farmer_1The Atlantic states, that according to 2007 USDA Census of Agriculture 96 percent of the nation’s farms’ managers are white, yet the workforce is 70 percent from Mexico.

About 75 percent of  cropworkers who are foreign-born, have lived in the states for more than five years. In a survey done by the Department of Labor more than half of farmworkers have lived in the states for more than ten years.

This article was first published in Cuéntame.

Cuéntame is the official page of the ¡Latino Instigators! Through short video, docu-series, interviews from our studio, the streets, or sent to us by you, we unite voices and create a powerful community.

[Photo screengrab courtesy Cuéntame]

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read