Latinos Use More Social Media, But With Limits

According to the most recent research Latinos are all over social media; we love it, more than any other ethnic, racial or cultural group in the U.S.  NewsTaco has reported on this before. But, while Latinos use social media more, it’s only to an extent – we have our limits.

According to Enhanced Online News:

When it comes to sharing personal information about themselves, Hispanics are more cautious…

So what does that mean? Lance Rios, President and Founder of Being Latino was quoted in the EON report:

Latinos are very loyal consumers. But in order to gain their trust, you have to assure them that you are legitimate. Culturally we tend to be sensitive to giving personal information so easily.

The results of the survey follow what social media insiders have been saying for a long time: that Latinos are innovators, community builders and naturals for taking on social media.

• 90% of Hispanics are likely to be on Facebook compared to 81 percent of the general population
• 57% of Hispanics access YouTube compared to 46 percent of the general population
• 47% Hispanics are likely to be on Google+, compared with 18 percent of the general population.

And yet,

65 percent of Hispanics are willing to share their names on social media compared to 87.1 percent of the general population. Hispanics are also more reluctant to post their relationship status – only 42.5 percent vs. 73.5 percent of the general population.

Here’s a cool infographic that explains it all.