Obama Admin Trying To Win Back Latino Voters

So we all knew it was coming, the immigration announcement last week, the big Latino conference at the White House, and here it is, an exclusive storyin the insider-ey Washington Post, about all the things the Obama Administration is doing to woo back Latino voters after kind of ignoring them when it came to immigration reform. A snippet:

… broader efforts by the White House and Obama’s reelection campaign to rekindle excitement among Hispanic voters, many of whom have turned their backs on the president amid disappointment over his immigration policies. Key to the strategy is shifting voters’ attention beyond the caustic immigration debate with data-driven appeals that show progress in other areas, while arguing that Obama is better on immigration than any of his potential Republican foes…

Administration officials announced last week that they would host Hispanic policy conferences in cities across the country. Some will be in key political battlegrounds — with the first to take place this month in Orlando, home to a large Puerto Rican community that is a prime target for the campaign’s early voter registration efforts.

I figure it’s better to pay attention to Latino voters than ignore them, starting with an important Latina within the reelection campaign is a good place to start, as is letting the DREAMers stay and focusing on higher risk populations. What do you think, is this just a ploy, a planted story, or a real effort?

Follow Sara Inés Calderón on Twitter @SaraChicaD.