Lipstick Color: Latino

Yes, there’s a lipstick color called “Latino” brought to you by the United Kingdom cosmetic company Rimmel. Here, check it out (upper right-hand corner):

I mean, I guess we know how the Native Americans feel, being named after an SUV, à la, Jeep Cherokee? Maybe because Rimmel is a UK company they don’t know that’s offensive? Because the British have never engaged in colonial/oppressive behavior? Perhaps, most likely, they don’t care?

I almost want to be really offended at this, but I just think it’s dumb, such a blatantly ignorant move — I mean, this thing had to go through several layers of development, production, marketing and approval — that I’m not sure it really matters to me. The real test will come when companies like Rimmel realize this kind of stupidity will lose them money — Mary Kay recently reported that almost 40% of its work force is Latina. Money talks, no?

What do you all think?