Univisión was the most watched TV station for viewers between the ages of 18 and 49 this past week, according to Nielsen, the company that makes its living by measuring media audiences. It’s the first time a Spanish language station has come out ahead of English stations in this demographic— an interesting twist to this whole Arizona-SB1070-immigration-hatred we’ve got going on right now, ey?
More from the AP story: The 18-49 demographic is more important to advertising than overall viewership, Univisión’s viewership is younger than other broadcasters and this demographic was one that Univisión had been working to win over.
It’s a super important milestone for anyone who has ever watched a telenovela with their abuelita, and even those who haven’t. While the 2010 Census still hasn’t returned solid numbers, this statistic surely means that Latinos make up a big chunk of the nation’s population — and economy.