Target takes aim at new ‘core’ customer: young Latinos

Target takes aim at new ‘core’ customer: young Latinos

NewsTaco April 23, 2015

*Here’s a new concept that national marketers are focusing on: Latino millennials are “in the sweet spot.” That means that young Latinos are the emerging growth market, forming new families, […]

Latino audiences are driving marketing trends

NewsTaco April 3, 2014

*So Google is launching a new domain called .soy. It’s targeted to the “tech savvy, Spanish-speaking market.” Sounds flattering at first. But it doesn’t sit well after it settles – […]

Opinion: Nielsen Sings Praises Of Latino Market, Finally

NewsTaco April 19, 2012

By Victor Landa There was a time when the Nielsen Corporation didn’t see Latino consumers at all. This isn’t to pick a bone or re-live stale history, it’s merely a […]

Retail Industry Zeroing In On Latino Consumers

August 3, 2011

At a retail conference in San Antonio, Texas this week more than 400 retailers from around the country are gathering to discuss, among other things, ways they can break into […]

Latinos Key To Housing Recovery

June 21, 2011

A report from the National Association of Hispanic Real Estate Professionals found that Latinos, as first-time homebuyers, are set to be key to the housing recovery in this country. The report, “The […]

Latinos, African-Americans, Buy More Bottled Water

June 8, 2011

A recent study found that Latinos, along with African-Americans, purchase more bottled water on the mistaken assumption that it’s cleaner and healthier for them. The Reuters story points out one […]

Latinos Key To Growth For Kool-Aid, Wine Industry

June 1, 2011

Latinos and their $1 trillion-plus buying power are making companies across the U.S. salviate, we’ve reported it before, and now Kraft’s Kool-Aid brand and winemakers are getting in the mix. […]