How a regional lumber company out-Foxed the Superbowl with a pro-immigrant ad

By Victor Landa, NewsTaco (1.5 minute read)  

It’s the best thing that could have happened to 84 Lumber, to have their commercial banned from the Superbowl. That kind of publicity is priceless.

The Fox television network thought the commecial wasn’t a good fit. According to the New York Times “84 Lumber, a private supplier of building materials in Pennsylvania that is advertising during the game for the first time this year, said it was forced to alter its plans for a commercial after Fox deemed its depiction of a Spanish-speaking mother and daughter confronting a border wall between the United States and Mexico, which President Trump has pledged to build, as ‘too controversial.’

Read more stories about Trump’s immigration ban in NewsTaco. >> 

“The ad, slated to run before halftime during the network’s broadcast of the game on Sunday, will now showcase the pair on a journey, but omit the wall. Instead, the address of a website [] will appear on the screen, giving viewers a chance to see how their story ends.”


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TV sales executives call this added value – 84 Lumber is getting much more than what it paid Fox – although I’m sure that wasn’t Fox’s intent, they just wanted to avoid problems for their multi-million dollar broadcast, each :30 second spot was reportedly priced at $5 million.

At noon the day after the Superbowl the almost six-minute ad was trending on YouTube with more than 3.5 million views.

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[Image courtesy of 84 Lumber]

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