Black Friday and Cyber Monday Deals Shared en Familia

By Viviana Fernandez, Voxxi

Latinos have embraced the new mobile technology in higher numbers than other groups. However, there is something missing when it comes to Black Friday or Cyber Monday. The overall in-store mobile experience is a bit different.

“I love to get my mother’s feedback when I am shopping for clothes so I always bring her along. I look up the prices on the stores’ apps and then we go shopping together,” explains Lucia Ortiz, who is visiting her family from college. We met Lucia as she was entering a retail store in the suburbs of Atlanta, Georgia, smart phone in hand.

Once in the store, VOXXI found eighteen year old Sara Fernandez taking pictures of a dress hanging from a rack.

“I am sending the pictures to my sister just to get her opinion. I like the price but I am not sure about getting this dress for New Year’s,” says Fernandez. She admits that she especially misses her sister during the holiday shopping experience.

Sensis, a cross cultural advertising agency corroborates Ortiz’s and Fernandez’s comments through a study which was released in three phases this year. Latinos love to make of shopping a social experience and this poses a challenge for retailers, especially when it comes to Black Friday and Cyber Monday.

“It’s about making a device that can be companion friendly for their everyday shopping experience and their big purchase experience. So, if you are a typical Latino mom going to Target you do not have to send your kids across the store to get the deal from your shopping list app because that would not be the optimal use. They should be multi device and multi user experiences,” explains Jose Villa, Sensis’ president.

Villa explains that their 2012 study concluded that Latinos do not rely on product reviews. They rely on their family’s opinion and on getting the best deal in town. In store mobile experiences tend to be single centric or designed for individuals.

“For Anglos, convenience is more important. For Latinos, it does not matter if you have to drive across town to get the best deal because you do not want to feel cheated and you want to involve the whole family,” adds Villa.

Here is a quick look at one graphic which shows what Latinos are searching for on their smartphones while in the stores:

smartphone Black Friday and Cyber Monday deals shared en familia

Source: Sensis/Whitehorse

Non- acculturated Latinos who rely on Spanish apps want to be able to trust them.

“They tend to feel like the Spanish apps are biased but a way to mitigate that is by creating a transparent interface that can switch from English to Spanish,” shares Villa.

We ask the expert: what are the best apps for this Black Friday and Cyber Monday?

Villa quickly answers: non store apps

“I am a fan of simple, unfiltered information. I do not download retailer apps. I would rather use the Google shopper app which is not affiliated with anybody. I believe that Latinos are brand loyal but not retailer loyal. If apps could cover that in broader sense that would be a game changer,” he adds.

VOXXI would not leave you without some suggestions for retailer and deal sites/apps for this Black Friday and CyberMonday. So here are ten “Everything PR” recommended sites:

1. Amazon.com (No sales tax, and sometimes free shipping)

2. shop.org (info on deals)

3. cybermonday.com (more deals)

4. bestbuy.com

5. target.com

6. walmart.com

7. staples.com

8. dell.com

9. panasonic.com

10. creativelabs

Source: Everything PR

And last but not least my personal suggestion:

http://blackfriday.com/

Follow this link to get the details of the Sensis study:

http://www.hispanicmobilereport.com/

This article was first published in Voxxi.

[Photo by JenCarole]

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read

U.S. citizen detained overnight by ICE – they thought he was undocumented

Victor Landa July 6, 2017

By Victor Landa, NewsTaco (1.5 minute read)  This is startling news. Up until last night at a dinner conversation I believed that the idea that an American citizen would be […]

Willie Velásquez documentary is a lesson for Latinos on the importance of voting

NewsTaco May 9, 2017

*Why you should read this: Because today is Willie Velasquez day and a quick search of his name turned up no news stories. This piece, by Mercedes Olivera, is from […]

DIECIOCHO Podcast: Texas Rep. Rafael Anchia – Trump, Gerrymandering and Money

NewsTaco June 8, 2017

By Victor Landa, NewsTaco (1 minute read, 34 minute listen)  It’s safe to say that the just-ended Texas legislative session was the most acrimonious in memory. We can talk for […]

Ted Cruz gets an earful in McAllen for July 4

Victor Landa July 5, 2017

*I’m posting this because it was mostly Latinos, organizing, protesting, making their voices heard. Everyone needs to know that Latinos in deep South Texas are standing up. VL By Patrick […]

Pence will host White House Cinco de Mayo party

NewsTaco May 4, 2017

*Why you should read this: Because there’ll be no Cinco de Mayo celebration at the White House (I know, big deal – we’ll be spared the taco-bowl). VL By Hadas […]

Vietnam War veteran fears he could be deported

Victor Landa July 7, 2017

*This Vietnam veteran, born in Mexico, was awarded two Purple Hearts and given U.S. citizenship after his service. He’s misplaced his documents and after paying $345 the government wants more […]

Henry Cisneros: Why Can’t Americans See Latinos Are Country’s ‘Saving Grace’?

Victor Landa

*Good question. I think it’s because we’re not the ones telling our story. We need to fight for our narrative. VL By Suzanne Gamboa, NBC News (1.5 minute read)  SAN […]

Castro will not run for U.S. Senate

NewsTaco May 1, 2017

By Victor Laneda, NewsTaco (i.5 minute read)    Rep. Joaquin Castro (D-TX) says he will not be running for the U.S. Senate against Ted Cruz. Castro had promised to make […]