Rolling Stone to Feature Special Latino Section

By Verónica Villafañe, Media Moves

For the first time in its 45-year history, Rolling Stone magazine is including Spanish ads in a special 15-page section titled “Latin Hot List.”

The Nov. 22 issue has Daniel Craig (as James Bond) on the front cover, but if you flip the magazine over, a secondary cover on the back page will also feature Pitbull with headlines entirely in Spanish.

The “Latin Hot List” promotes Latino artists and performers including Puerto Rican rap group Calle 13, and Pulitzer-Prize winning author Junot Díaz.

The issue, which hits newsstands this Friday, has articles written in English and includes interview sidebars in Spanish with no translations.

Matt Mastrangelo, the publisher of Rolling Stone, told theNew York Times that 17% of the magazine’s readers are Hispanic and that the section materialized from discussions with representatives of Lápiz, a Chicago multicultural agency.

You can read the NYT article here.

This article was first published in Media Moves.

Veronica Villafañe is an Emmy award-winning journalist, who has worked as an on-air reporter in Spanish and English-language television news. She has worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. She is currently the Managing Editor of Intersections South LA, a community news website.