Latinos Use More Social Media, But With Limits

According to the most recent research Latinos are all over social media; we love it, more than any other ethnic, racial or cultural group in the U.S.  NewsTaco has reported on this before. But, while Latinos use social media more, it’s only to an extent – we have our limits.

According to Enhanced Online News:

When it comes to sharing personal information about themselves, Hispanics are more cautious…

So what does that mean? Lance Rios, President and Founder of Being Latino was quoted in the EON report:

Latinos are very loyal consumers. But in order to gain their trust, you have to assure them that you are legitimate. Culturally we tend to be sensitive to giving personal information so easily.

The results of the survey follow what social media insiders have been saying for a long time: that Latinos are innovators, community builders and naturals for taking on social media.

  • 90% of Hispanics are likely to be on Facebook compared to 81 percent of the general population
  • 57% of Hispanics access YouTube compared to 46 percent of the general population
  • 47% Hispanics are likely to be on Google+, compared with 18 percent of the general population.

And yet,

65 percent of Hispanics are willing to share their names on social media compared to 87.1 percent of the general population. Hispanics are also more reluctant to post their relationship status – only 42.5 percent vs. 73.5 percent of the general population.

Here’s a cool infographic that explains it all.

 

[Photo By the italian voice, inforgrahpic by uSamp]

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read

Texas quinceañeras to offer voter registration at their coming of age parties

Victor Landa May 17, 2019

AUSTIN (KXAN) — A Texas-based nonprofit is aiming to bolster the Latino vote by offering young women the opportunity to hold voter registration booths at their quinceañeras. And they already have […]

Latino Health Paradox is a Laughing Matter

Victor Landa

High-quality conversations and laughter may contribute to longer life expectancy in Latinx populations in the United States, according to a new study in PLosONE by the University of Connecticut.  Researchers sought to explain […]