AFL-CIO Highlights The Importance Of Workers At SXSW

The Texas AFL-CIO and the Austin Central Labor Council launched a series of events during South By Southwest in Austin to highlight the importance of the workers who make the festival possible for the tens of thousands of visitors. The Work Connects Us All campaign is about highlighting the ways in which we are all connected by the work that we do, said René Lara, the legislative and political director for the Texas AFL-CIO.

“We are all connected through our work, and with this campaign we are thanking the workers,” Lara told NewsTaco of the public education campaign. He said the campaign is meant to highlight the importance of work, how it connects everyone, and also to replace negative ideas about unions in Texas with more positive ones using social media.

As part of the campaign Texas AFL-CIO employees and volunteers went around the festival taking photos of different workers — bartenders, taco vendors, trash collectors, stage hands and more — and shared the photos on Twitter and Facebook. (Photo above is an example). The campaign was preceded by a TV ad about the campaign that ran for six weeks leading up to SXSW.

Social media was important to the campaign because it’s focusing on young people, which in Austin means Latinos and African-Americans. Statewide, only about 5-6% of workers are unionized and the future of unions in the state is tightly very closely to this particular demographic. Thus, thanking workers and highlighting how their work connects everyone in the city, and the city’s visitors, is meant to set the stage for a more positive spin to unions in this state.

“If people weren’t picking up trash on 6th Street, this festival would turn pretty ugly pretty quick,” said Ed Stills, director of communications for the Texas AFL-CIO. “We’re all workers, we rely on each others’ work to get through the day.”

The Work Connects Us All campaign is part of a pilot program that is set to roll out nationally in the future.

[Courtesy Photo]

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read

She Was a Realtor. And a Gang Leader.

Victor Landa September 26, 2017

When Irene Rodriguez died last year at 72 of complications from Parkinson’s, Calvary Mortuary in East Los Angeles filled with mourners. A video screen showed photos of her beaming at […]

Waive the Jones Act for Puerto Rico to Help Rebuild its Infrastructure and Economy

Victor Landa

Everyone has seen the unprecedented devastation in Puerto Rico in the aftermath of Hurricanes Irma and Maria.  The entire island is without power and thousands of Americans may die.  Many […]

It’s Time to Take Down Statues of Conquistadors

Victor Landa October 3, 2017

In 2006, the city of El Paso financed the construction of a 36-foot statue of the infamous Spanish conquistador Don Juan de Oñate riding his horse into battle. For some […]

DIECIOCHO Podcast: Hispanic Heritage Month: Why We Should Stop Saying We’re a Nation of Immigrants

Victor Landa September 18, 2017

We’re not a nation of immigrants, we’re an immigrant nation, and there’s a big difference between the two. This 2017 edition of Hispanic Heritage Month is a good time to […]

Latino Climate Politics, or Seeing God’s wrath in the hurricanes

Victor Landa September 21, 2017

Hurricane Harvey left fear, uncertainty and ruin in its wake. The Category 4 storm left some people questioning what could come next, to which Mother Nature quickly responded with another hurricane: Irma. […]

Puerto Rico Should be a Priority For Immediate Assistance and Debt Forgiveness

Victor Landa October 2, 2017

A headline in the September 26th  El Nuevo Día de Puerto Rico Interactivo stated: “Congressional support for the island will be addressed in early October.” The caption adds: “It was a devastating […]

Trump Administration Targets and then Mocks Immigrant with Prosthetic Leg

Victor Landa November 15, 2017

A 20-year-old undocumented immigrant with prosthetic leg and Deferred Action for Childhood Arrivals status has been detained by federal immigration agents and held without charges for over a month, treated inhumanely […]

The Trump Administration’s DACA Renewal Deadline Was Moved Forward & Dreamers Weren’t Notified

Victor Landa October 5, 2017

The news that the Trump administration was ending the DACA program didn’t come as big of a shock to advocates as did the rushed deadline to process renewals — they […]