AFL-CIO Highlights The Importance Of Workers At SXSW

The Texas AFL-CIO and the Austin Central Labor Council launched a series of events during South By Southwest in Austin to highlight the importance of the workers who make the festival possible for the tens of thousands of visitors. The Work Connects Us All campaign is about highlighting the ways in which we are all connected by the work that we do, said René Lara, the legislative and political director for the Texas AFL-CIO.

“We are all connected through our work, and with this campaign we are thanking the workers,” Lara told NewsTaco of the public education campaign. He said the campaign is meant to highlight the importance of work, how it connects everyone, and also to replace negative ideas about unions in Texas with more positive ones using social media.

As part of the campaign Texas AFL-CIO employees and volunteers went around the festival taking photos of different workers — bartenders, taco vendors, trash collectors, stage hands and more — and shared the photos on Twitter and Facebook. (Photo above is an example). The campaign was preceded by a TV ad about the campaign that ran for six weeks leading up to SXSW.

Social media was important to the campaign because it’s focusing on young people, which in Austin means Latinos and African-Americans. Statewide, only about 5-6% of workers are unionized and the future of unions in the state is tightly very closely to this particular demographic. Thus, thanking workers and highlighting how their work connects everyone in the city, and the city’s visitors, is meant to set the stage for a more positive spin to unions in this state.

“If people weren’t picking up trash on 6th Street, this festival would turn pretty ugly pretty quick,” said Ed Stills, director of communications for the Texas AFL-CIO. “We’re all workers, we rely on each others’ work to get through the day.”

The Work Connects Us All campaign is part of a pilot program that is set to roll out nationally in the future.

[Courtesy Photo]

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read

U.S. citizen detained overnight by ICE – they thought he was undocumented

Victor Landa July 6, 2017

By Victor Landa, NewsTaco (1.5 minute read)  This is startling news. Up until last night at a dinner conversation I believed that the idea that an American citizen would be […]

Willie Velásquez documentary is a lesson for Latinos on the importance of voting

NewsTaco May 9, 2017

*Why you should read this: Because today is Willie Velasquez day and a quick search of his name turned up no news stories. This piece, by Mercedes Olivera, is from […]

DIECIOCHO Podcast: Texas Rep. Rafael Anchia – Trump, Gerrymandering and Money

NewsTaco June 8, 2017

By Victor Landa, NewsTaco (1 minute read, 34 minute listen)  It’s safe to say that the just-ended Texas legislative session was the most acrimonious in memory. We can talk for […]

Ted Cruz gets an earful in McAllen for July 4

Victor Landa July 5, 2017

*I’m posting this because it was mostly Latinos, organizing, protesting, making their voices heard. Everyone needs to know that Latinos in deep South Texas are standing up. VL By Patrick […]

Pence will host White House Cinco de Mayo party

NewsTaco May 4, 2017

*Why you should read this: Because there’ll be no Cinco de Mayo celebration at the White House (I know, big deal – we’ll be spared the taco-bowl). VL By Hadas […]

Vietnam War veteran fears he could be deported

Victor Landa July 7, 2017

*This Vietnam veteran, born in Mexico, was awarded two Purple Hearts and given U.S. citizenship after his service. He’s misplaced his documents and after paying $345 the government wants more […]

Castro will not run for U.S. Senate

NewsTaco May 1, 2017

By Victor Laneda, NewsTaco (i.5 minute read)    Rep. Joaquin Castro (D-TX) says he will not be running for the U.S. Senate against Ted Cruz. Castro had promised to make […]

Henry Cisneros: Why Can’t Americans See Latinos Are Country’s ‘Saving Grace’?

Victor Landa July 7, 2017

*Good question. I think it’s because we’re not the ones telling our story. We need to fight for our narrative. VL By Suzanne Gamboa, NBC News (1.5 minute read)  SAN […]