Latinos Growing As A Key Tablet, e-Reader Audience

According to a new survey, Latinos are increasingly making up the market for e-readers and tablets, just as the number of people who owned an e-reader doubled in six months. The survey, done by the Pew Research Center’s Internet & American Life Project also found that tablet growth is lagging behind e-readers. More from MediaPost:

The number of U.S. adults owning an e-reader has doubled from 6% to 12% between November 2010 and May 2011, while tablet penetration during that period has increased only from 5% to 8%.

And despite the release of scores of new tablet models in 2011, tablet ownership since January has only inched up from 7% to 8%…

At the same time, Hispanics have among the highest rates of tablet ownership, at 15%. That’s roughly comparable to that of the 17% ownership rate among those with annual household incomes of at least $75,000.

I think it’s interesting that Latinos as a market seem to be more interested in reading books than using tablets as computers. I personally know more Latinos with tablets, none with e-readers, but I hear both offer neat perks. To read the rest of the MediaPost story, click here, to read Pew’s report, click here.

What do you think?

Follow Sara Inés Calderón on Twitter @SaraChicaD