About 1 in 5 Latinos who use the Internet also use Twitter, according to an updated study released by the Pew Internet & American Life Project. This statistic shows that Latino tend to use Twitter more than the general U.S. population, of which only 13% are on Twitter, according to the report. There were some more tid bits from the study:
- 54% of U.S. Internet users on Twitter use their phones to access it
- Non-white internet users continue to have higher rates of Twitter use than their white counterparts
- On a typical day, 5% of Latino Internet users are on Twitter
Here’s a chart of the study’s results:
Contextualizing this information is also important. As we’ve reported, Latinos love smartphones and almost half Latino mobile customers use these types of phones. This enables Latinos to use location-based services at higher rates than other groups, as well as Twitter, social buying services like Groupon, and generally be ideal social media consumers.
If you want to know more about Twitter yourself, check out our list of the top five tips on that platform.
Follow Sara Inés Calderón on Twitter @SaraChicaD[Photo By joshsemans]