Facebook, Sponsored Stories, Turns Your Life Into Money

Facebook has found another way to make money off of you, and me, and its other 600 million-ish users for that matter. Check this out, Facebook’s new “sponsored stories” takes things you do on your Facebook profile — from checking in with Places to Liking a page or sharing a story — and then turns it into an ad. This is brilliant for several reasons.

First, in this video Facebook is marketing the “sponsored stories” as something that isn’t about advertising, but providing “information” to its users. In other words, they’re making money off your preferences by creating ads for people who give them money (probably a lot of money, too, since this is a new type of ad) and telling you that it’s because they want to help you.

Secondly, this is something Facebook already does, but now they’re making money off of it. When you Like a Page it already appears in your feed, now all that Facebook is doing is taking that, slapping on “sponsored story” and photo to it and charging its ad buyers for that recommendation from your friend.

The example given is a friend goes to Starbucks, checks in with Places, then an ad appears on their friends’ profiles from Starbucks. From that ad you can go directly to the Starbucks page, Like it, and create more buzz for Starbucks on Facebook. These sponsored stories only go to people who are already your friends and Facebook said in their video that these types of ads increased recall and the likelihood that you would recommend the ad sponsor to others.

So what do you think?

[Images Courtesy Facebook]

Subscribe today!

  • This field is for validation purposes and should be left unchanged.

Must Read

U.S. citizen detained overnight by ICE – they thought he was undocumented

Victor Landa July 6, 2017

By Victor Landa, NewsTaco (1.5 minute read)  This is startling news. Up until last night at a dinner conversation I believed that the idea that an American citizen would be […]

Willie Velásquez documentary is a lesson for Latinos on the importance of voting

NewsTaco May 9, 2017

*Why you should read this: Because today is Willie Velasquez day and a quick search of his name turned up no news stories. This piece, by Mercedes Olivera, is from […]

DIECIOCHO Podcast: Texas Rep. Rafael Anchia – Trump, Gerrymandering and Money

NewsTaco June 8, 2017

By Victor Landa, NewsTaco (1 minute read, 34 minute listen)  It’s safe to say that the just-ended Texas legislative session was the most acrimonious in memory. We can talk for […]

Ted Cruz gets an earful in McAllen for July 4

Victor Landa July 5, 2017

*I’m posting this because it was mostly Latinos, organizing, protesting, making their voices heard. Everyone needs to know that Latinos in deep South Texas are standing up. VL By Patrick […]

Pence will host White House Cinco de Mayo party

NewsTaco May 4, 2017

*Why you should read this: Because there’ll be no Cinco de Mayo celebration at the White House (I know, big deal – we’ll be spared the taco-bowl). VL By Hadas […]

Vietnam War veteran fears he could be deported

Victor Landa July 7, 2017

*This Vietnam veteran, born in Mexico, was awarded two Purple Hearts and given U.S. citizenship after his service. He’s misplaced his documents and after paying $345 the government wants more […]

Henry Cisneros: Why Can’t Americans See Latinos Are Country’s ‘Saving Grace’?

Victor Landa

*Good question. I think it’s because we’re not the ones telling our story. We need to fight for our narrative. VL By Suzanne Gamboa, NBC News (1.5 minute read)  SAN […]

Castro will not run for U.S. Senate

NewsTaco May 1, 2017

By Victor Laneda, NewsTaco (i.5 minute read)    Rep. Joaquin Castro (D-TX) says he will not be running for the U.S. Senate against Ted Cruz. Castro had promised to make […]