Televisa: Expecting 50M Latinos in Census

I love advertising because when discussions of race come along, it’s only and purely about the money.  An interesting article from the Financial Times focuses squarely on that and what this will mean for the amount of Latino-focused advertising and marketing in the future in the U.S.

Interviewing Alfonso de Angoitia, Televisa’s executive vice-president, about the Mexican company’s growing relationship with Univisión (which doesn’t always make the best advertising decisions), it became apparent that the number of Latinos counted in the latest Census will be significant.

“We expect the census to confirm that there are more than 50m Hispanics in the United States. That will be huge for Univision,” he said.

Think about that for a minute.  There are 310 million people in the U.S. according to the Census Bureau.  50 million Latinos means that about one out of SIX people in this country is identifiable somehow as a Latino.  That’s a whole lot.  For more on marketing ramifications, read here.